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In my opinion Vita-Cola, Polo-Cockta, Kofola faded not because of coca cola, but because they were controlled by soviet mentality people from "higher status", party people and so on, who didn't care about anything but themselves, a lot of companies disappeared after soviet union collapsed (thank god it did collapse) because of crime, corruption and complete incompetence.

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Vita-Cola is again alive and kicking, and I am one who actually loves it. I am sure this is not just nostalgia, because, even though I was born in the GDR, I was 9 when the wall fell and maybe had 3 glasses of Vita Cola before.

"crime, corruption and complete incompetence" are often cited as the reasons for why local brands disappeared, along with "nostalgia" for their revival. I personally believe people just wanted to have the stuff they could not get before - or "curiosity" to put it in one word. Once that was over, people went by taste again and yes, there are actually customers who just like a higher acidity, less sugar or simply a different taste.

I think curiosity doesn't really cover it. Being a kid in the 90's, home-grown soda sucked. In Romania, we had knock-offs such a Adria Cola witch were, quite honestly, horrible.

Also living in the east. Many local services only offer Vita-Cola, no Coca-Cola. By choice. And it tastes good. Support the local economy.

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