Tell HN: HBO appears to be blaming Amazon and Roku in battle over HBO Max
I also use Roku for all of my streaming at home - I have no other devices which can effectively stream to my television sets and am not interested in buying others.
Recently after launching HBO Max, there’s been massive customer confusion about the difference between HBO Now, HBO Go and HBO Max, and finally it seems HBO Go is being fully retired (at least from Roku) on July 31 [0] and the fate of HBO Now (which covers the program for subscribing in Prime Video channels) is also very unclear and confusing.
The price of HBO Max ($15/mo) is the same as the Amazon Prime Video channel subscription, but the Prime Video option will not include expanded content items available in HBO Max.
While HBO feels it can charge the same price to two different customers yet deliver them different service, as a loyal HBO customer it is very upsetting to be treated this way.
I am suddenly relegated to being a second class customer undeserving of the expanded content despite paying the same price.
It’s unacceptably poor treatment from HBO, not from Amazon or Roku. To pull the rug out from under loyal customers who have configured their device and app choices over years to best suit their needs is overtly antagonistic towards subscribers.
HBO has some of the best programming, but if I can’t keep consuming it in the way that’s been working for me for years, I’ll have to cancel.
I submitted a help center complaint about this and if you are an HBO customer being negatively affected by HBO’s choices around HBO Max, please consider doing the same:
- https://help.hbonow.com/ContactUs
- https://help.hbogo.com/hc/en-us
[0]: https://help.hbogo.com/hc/en-us/articles/360049485594#h_16a41e4f-aba8-406f-8ced-35c7df013a8b