India, did actually implement a regulation to let users pay for exactly what they want to see to give the users an option other than the bundles provided by carriers/aggregators. This was implemented from Feb, 2019 https://www.indiatoday.in/technology/news/story/watching-tv-...
Also, from March of this year the price per channel was capped and even the carriage fee has been capped to what the government agency deemed suitable - https://economictimes.indiatimes.com/industry/telecom/teleco...
Though this can end up making the business for some cable TV companies unsustainable, especially on the lower end of the spectrum - some of which were already in losses.