I don't think it actually matters at all, it's like the Seattle autonomous anarchists. It's all simulated outrage. Ezra Klein points out in his book on polarization that the US was much, much more violent during the 60s and 70s, when there was very little polarization or cancel culture. Just count the number of political assassinations or compare riots then to today.
Today is peaceful by comparison. Reactionaries haven't turned around acceptance of gay rights yet, cancel culture hasn't cancelled the conservative judiciary yet and ushered in the red guard. Very little has materially changed, it's almost all pure spectacle, if anything a distraction for actual change. You see how much Zucc cares about being cancelled? Anyone remember occupy Wall Street? Maybe cancelling is at an all time high because of how little it actually does.