Not sure why you aren't more critical of your CEO than the boogie man of cancel culture taking away our guns, oh sorry, what are they taking away? Our right to tweet without fear? Forgot where I saw that was an inalienable right ...
Businesses making statements about BLM is frankly the height of kneeling-Jamie-Dimon hypocrisy, if their business has no view or angle on it. Amazon immediately slapped up "Amazon believes Black Lives Matter" because ... it cost them $0.0 to do so. Even money contributions to [pick the charity you saw on TV last night] aren't much if 99.99% of your effort concerns ... your business.
Here's a tip for CEOs: it's really simple. Either you (a) take a political stand for personal/culture reasons that are very clear to you, or (b) resist the urge to say anything at all. If it makes people unhappy, then listen to their complaints and suggestions. If they make sense, act on them! Or don't. Here's what you shouldn't do: cower and worry that some employees might be upset. Hell, maybe they'll quit: people are angry as fuck. But, yeah, they probably won't, if your business isn't a total shitshow otherwise.
Also I have to point out: being "roasted in the media" as you say implies that people are paying attention. Most startups are simply not newsworthy.
I mean WTF am I missing here? Do people really think Twitter is a nice place to be? Did people forget GamerGate? Somehow we survived that.