I really have a hard time believing consumer behavior is affected by these boycotts. Is the average person running to spend more at Starbucks or Hershey or Honda because they temporarily "stood up to Facebook"?
Analogously, does the average person run to spend more at Starbucks or Hershey or Honda because they scrolled past the same ad 10 times in a single day in their Instagram feed?
if there is enough news about it, why not? There is a segment of the population upset at starbucks over their holiday cups.