Dental check up is like 25$
Dental care isn't really a huge part of healthcare.
From my experience of talking to people - seems like the quickest way to get cavities and ruin your teeth (beyond not brushing) is to not do the regular cleanings.
Source?
It's pretty routine in my circle that everyone does it. If they don't, cavities appear not too long after.
And btw - argument from "oh the masses don't do it, therefore it isn't important" isn't very strong.