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What a lame commentary. He's surprised why? What about google search, gmail, facebook and twitter? When the "product" is free, YOU are the product.

Gruber's point is that the CEO should not have tried to justify the value of their product by pointing out the data mining aspect. It is not good PR.

(BTW, Gruber blogged the "you are the product" last Sept.) http://daringfireball.net/linked/2010/09/11/reece-iad

"Gruber did it" is the new "Simpsons did it"?