There's been a number of stories of companies putting FB ad buys on hold on the front page recently[1], and a recurring HN response has invariably been "this will accomplish nothing". I'd like to point out that this is a 180 from Zuckerberg's "arbiter of truth" position from before the advertiser boycotts:
> they don’t want to see hateful content, our advertisers don’t want to see it, and we don’t want to see it. There is no incentive for us to do anything but remove it.