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SEO ‘hacking’ is clearly positive for the businesses doing it, but the benefits on a larger scale are less clear cut.

Do you believe strategies such as outlined in the article are a net positive, negative, or a neutral tactic for search engines and the web at large?

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At the end of the day, Google is a private company. They get to set the rules and police search results how they see fit. I don't think Pinterest is doing anything unethical. I do think it is spammy, though.

But is spamming not in its essence 'unethical'? It might not be illegal, but it is morally at least questionable and many will say it's unambiguously immoral.

What would you consider unethical?

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