I remember Times Square before it was "disneyfied".
Everyone bemoaning the loss of the "real and gritty" Times Square is either a:
* hypocrite,
* amnesiac, and/or
* idiot
The "real and raw" parts of the internet are only enjoyed by people whose lives are so pathetic that they have to fill the emptiness with conflict and bigotry.
Prohibiting hate speech against minorities, homosexuals, and transexuals (and for some reason it is always transexuals) is not "corporate approved" it is basic human decency. If advertisers dropping out is a necessary catalyst to spur the faux-libertarian techbros into action, so be it.
Like with codes of conduct in open source communities, the bigots can't stand when they are told that they have to act like human beings despite the fact that they are on the internet and think that the rules should be different and self-righteous (but ultimately futile) bitching will always accompany the implementation of standards on the internet that are already used in every other facet of life.