Yes, people like watching content on their phones, but the novelty of that (for me) was the freedom that came from being locked in to my TV or PC. Freedom was the thing that made me welcome YouTube to my phone.
When I read that Quibi was going to lock customers into a single format I literally laughed out loud. It seemed to me that maybe the founders consulted a handful of teenagers and got pranked in the process.
I installed Quibi a while back, got the 90 day trial, and uninstalled it in under an hour after realizing I couldn't cast it to my FireStick.
>...the company is in talks with Amazon Fire and Roku to bring the app to TV.
This is even funnier. If they had done this much, much earlier they would probably be in much better shape. The fact that they're doing it now indicates that this is the case.
Again, I cannot stress how funny it is that at some point in some meeting, somebody pitched something akin to "You know what people don't care about/hate? Choice." and that flew. It's like something from a Christopher Guest movie.