You know what‘s even worse than gut feelings and hunches? Greenlighting processes that are number and „AI“ driven.

While there‘s a limited subset of AI like GANs that I‘d actually call creative, the usual tabular models are none of these.

So what do you do to maximise chances for a box office success?

Do a sequel to (or remake of) a well known movie, hire a star, use the standard playbook (never skip the „all is lost“ moment for dramatic effect) and add a love scene.

If you ever wondered why 2020 Hollywood feels like the same boring stuff in 8k UHD over and over again.

I think Netflix did pretty well with just hiring some known creative people and telling them „whatever you do, just use your gut feeling and we‘ll buy it“.