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The thought that buying short content from celebrities I think fails to realize that content is not desired if from people who have status, but content that is interesting in and of itself. The fact that the two spearheads are in Hollywood shows this as a viable hypothesis why other avenues were not considered.

This is just another overly hyped "business" that wasn't meant to pan out.

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I think hits the nail on the head, the shows were just boring.

It also plays into my hypothesis that writers in Hollywood are very underappreciated, because I don't know how else we get so much poorly written garbage, given the budgets involved.

Yeah, they miss the point. They can't compete against the virality of TikTok or YouTube on short video. People like streaming when they can binge. They are fine watching a show in chunks as they have time. But they want to be able to watch a bunch in a row if they have the time. Just not tested at all with users, a huge "build it and they will come" failure.

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