The app "intelligently identifies nearby smartphones, whether at a local park or at a concert, using advanced proximity algorithms".
OK, I'm listening...go on...
"Lots of people are trying to create location-based services and using GPS ... The problem with GPS is that it doesn't work."
GPS doesn't work, really? Is there more context to this quote? Maybe CEO Bill Nguyen means that GPS doesn't always work. Like, in a huge city with signals bouncing off buildings everywhere.
OK, in that case, there's always cell-tower triangulation and/or Wi-Fi positioning. Maybe that's what he meant?
The article goes on:
"Color does things differently by collecting these various data points from the phone's sensors and then looking for proximity by looking for identical inaccuracies."
This is where my eyes start to glaze over. You don't get magic quantitative inaccuracy values from sensors, sorry. Unless you have some sort of magic real-time control experiments - you don't have that information. Am I missing something here?
Even if you can guage inaccuracies in arbitrary sensor data, how does this possibly correlate to a 3-dimensional position in space and time without GPS?
I understand and appreciate the premise and value of the app here - no-effort photo albums based on proximity, and a social graph prioritized by real-life interaction - but this article triggers my B.S. sensors in a big way.