Where in England was this, as none of the places I've lived do this. Signs would be Cheese or more broadly Dairy. Not that we don't have a lot of cheddar..
This was in several places including West Midlands but also other places in Britain such as Glasgow. Can’t remember which stores had ”Cheddars” over (all) the cheese, but might have been Marks & Spencer’s. This was 20 years ago, so has likely changed since.
I mean that just doesn't like something that Marks and Spencers (of all places!) would do. They sell cheese from named small farms and things and have done for the last 20 years at least.
Yes, again I’m not sure. Could have been Sainsbury’s or Tesco - I’m more trying to remember the colors of the signs and the shops I used to visit than anything else.