If people took a high-tech test and were told that that advice was personalized, imagine how much better compliance would be though.
Right now there's a lot of confusion. Is gluten a problem for me, or dairy, or fat, or sugar, or alcohol, or caffiene? It's easy to get overwhelmed.
If you eliminate everything that might be bad for you, there's not a lot left. There's a lot of value in specificity because it's actionable.