All of the startup mantras hacker news recites go out the window if you raise lots of capital, apparently.
A team of 20+ people with $41 million in the bank has the luxury of not having to worry about missing a rent check and they have the resources to do thorough QA testing and run a beta program to get initial feedback (maybe color ran a beta program I'm not sure).
Color definitely has the resources to run a 6 month beta program to get feedback and test their app....a founding team of two living off their savings may not have the time or money to do this.