Revenue per square foot is high. Profit, not so much.

The “family room” employees now make up most of the Apple Store staff. One can buy an iPhone anywhere, but same-day service to fix that iPhone is more limited. I mean, where would you go?

The cost of payroll for Geniuses, Technical Specialists, Genius Admins, and Trainers, is quite a bit higher than for sales staff - higher pay and the larger headcount of the department. Because of this, any profit from the sales side is absorbed by the tremendous cost of operating their service business.