I think they're saying that their workforce will include such violent offenders. Good for them. Probably most of these people need another chance and are worthy of it.
But I can't say I'd be comfortable calling them to my home. My father once hired a youth offender to do yardwork. He worked for him for several months. About a year later he came to the house with a girlfriend, robbed the occupants, and murdered two of them. They were the family I sold the house to after my father died.
Maybe my bias against violent offenders is bigotry. Surely this was a rare case. It isn't very fair to generalize. Yet I do fear them, and if I used this service I'd make an effort not to let them know where I live. It seems likely that many other people feel this way. That gives Cracked It a particularly tough hill to climb for a startup. I wish them well.