Burger King Is Leveraging Tesla Autopilot's Confusion to Sell Whoppers

This isn't the first time Burger Kings marketing team has turned a weakness of a machine learning system into a campaign.

In 2017 they ran a TV ad designed to trigger Google Homes. [1] They used a well-timed Wikipedia edit to get them to say exactly what they wanted them to say!

IIRC Google fixed this pretty quickly using voice heuristics.

[1]: https://www.theverge.com/2017/4/12/15259400/burger-king-goog...