https://en.wikipedia.org/wiki/Double_bind – a concept, btw, that Gregory Bateson came up with to explain what makes people go crazy.
The only legal question unique to social media is the 230 provision that protects a platform from legal action from third parties due to hosting user-generated content. That is still an open question. Social media companies always have the option to apply stringent moderation and declare themselves a publisher. They could even do this selectively. E.g., a newspaper with an online presence still receives 230 protection for user generated comments on an article when there is a clear denotation differentiating what is published by the site and what is user generated.
But it sounds like they hit FB in the wallet and that got FB to take notice.
Excellent drama, if nothing else.