What if you're all at a concert taking pictures of the band and crowd? Or you're at the beach and many people are taking pictures of the same beautiful sunset? You now have access to multiple photos without having had to coordinate with the strangers around you.
It actually seems like a somewhat compelling tool for capturing events.
> Currently, there are 143 one & two-star reviews in the App Store. There are 49 four & five-star reviews.
My guess is a lot of angry geeks, since they're all who know about it so far.