Google Files "FriendRank" Patent (identifies the most influential of a circle of friends)
appft1.uspto.gov
appft1.uspto.gov
And about Google: That's how it starts. Let's see when everyone's favorite Google changes their motto into "Don't be too evil".
Organisations change, and the Google of tomorrow will probably be riddled with machiavellians and sociopaths, who consider the growing arsenal of software patents quite useful.
And it's not just the most influential, but you can further break it down to by finding who are the early adopters, connectors, and evangelist of the group. This I think would be the holy grail for any advertiser.
I mean PageRank and this for example. Do they patent just so noone else can steal it or I have to license PageRank from Google in order to use it?
This "FriendRank" algorithm will also be a trade secret. The patent here based on my quick scan is patenting the method that they will use to advertise to people using this FriendRank through Google's services or future services. For example, where it will be placed on the screen and how it will look.
filed only a year and a half ago -- pretty quick!