But isn’t the sometimes toxic “cancelling” on social media (which is what I think you’re trying to lead into) a fundamentally different phenomenon than what Orwell describes in his novel? Orwell warned against the authoritative uses of inciting hate, done in a centralized controlled medium (television). What you’re trying to criticize is instead a more decentralized phenomenon, where an individual can instead use hate-inciting video to create an authority around it.
You can criticize both kinds of hate-spreading, but you have to acknowledge that the two are very different as a phenomenon, with widely different mediums and different motives for the person using it.