A Tale of Two Financings (Recounting two raises)

I know that a lot of folks come to the comments section before deciding if they want to read the article and I just want to say please do read it, especially if you are based in NYC. Very informative and a lot of details so that you get a good sense for the time and effort involved in fund-raising.

Thanks profitably guys, I saw you pitch a couple of times at the hatchery and Startup2010 and you have come a long way. Best of luck!

Thanks for that 'Neil' :-) Its been my experience that raising money can feel like a cross between prostitution and social work!

What you probably realize however is that by this point you no doubt have a really really good idea of why you think your company and your plan will be successful and you can defend that belief across a wide array of threats to its success. This is really really valuable in itself.

I've talked with CEO's of companies that were funded by a single angel who could not articulate their companies value proposition beyond a few web 2.0 buzzwords. No understanding of what the risks were, how they would know if they were mitigating risk or making it worse, and no clear idea of what 'success' meant for the company.

A bit silver lining-ish I know but true!

Excellent read and insight to what you guys must have gone through. Congrats!

The good news is that we're hiring: http://profitably.com/jobs.