B&O was always one of those things that I felt like owning but had no reason (or means) to own, similar to a Leica M{X} camera - it just looks so good, and most pictures I’ve seen taken with Leica look phenomenal, and there is a part of you (or just me I guess) that makes me think that the second I have a Leica M10 with a nice Summicron I’ll become an instantly better photographer.

Thankfully rational part of me knows that my A7III is a very capable camera and I just need to become a better photographer - and Amazon has a good return policy for wine fueled purchases :). I think B&O played on that same psyche - make something that looks cool and make it expensive enough to seem like it is within reach but not quite. Where they fell short/miscalculated was miniaturization of audio gear and potentially proliferation of audio gear review sites like headroom etc.