This might be an unpopular opinion, but I don't think we should encourage people to vote as much as we do. Voting is an opportunity to make your voice heard. If you have nothing to say about the issues facing a particular office, don't vote.
I do not vote for candidates who I am not informed about, but many people do. Those uninformed votes just drown out the voice of the informed voters and reinforce the party-line tribalism that seems to be slowly taking over the nation. In an ideal world, I would be informed about the issues surrounding all of the offices for whom I'm asked to vote. Unfortunately, I simply do not have time to concern myself with more than a handful of offices.