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The only UX that matters in video conferencing software is connection UX, which is where Zoom excels.

Does it though? I've found that Jitsi Meet makes it pretty easy join by just clicking an URI. No apps to install, just clicking a link.

Zoom on the other hand pesters me endlessly into installing their software, making it unnecessarily difficult to just join by browser.

Have you ever tried to join a Cisco Web X meeting? Takes longer than the meeting...