I'm sure the data is still there on a server somewhere for legal/marketing reasons, but now the show_history_to_user field is just set to FALSE.
If a manager suggest this in a meeting, the legal folks will eat him alive. If it comes from higher upps, then someone will leak this and that will be the end of Google.
It would be cool if there were a way for Google to prove (maybe cryptographically?) the absence of some data on their servers, so that I could verify that my location data has actually been deleted.