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> if I buy a Bose product "Sold By" Bose, it could be a counterfeit?

Yes, because Amazon co-mingles item of the same SKU. A legit item could be shipped to someone who buys from a scammer, and a counterfeit could be shipped to someone who buys from a legit seller.

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I don’t get it. So when you see a listing on amazon it’s not as though one seller created it?

My understanding:

* Seller A creates Listing Q with Sku U (real)

* Seller B creates Listing W with Sku U (counterfeit)

* Amazon organizes stock by Sku

* Ordering from Listing Q or W will pay to the appropriate Seller A or B, but get a random product with Sku U

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