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For the amount of money they got, they really could have made a fancy video better explaining what its use case is.

Adam Lisagor needs to eat too, you know.

Maybe they did. The general public has no way of knowing what Color's investors have seen.

I think jschuur's suggestion is that they should have made a video targeted at the general public. The use case of many of these mobile services and apps is not inherently obvious, not the the general public anyway. Compare the information you get from Color's website to the information you get from the lonelysandwich video promo for a similar app - Everyday, on its website: http://everyday-app.com/

Yep. I was thinking specifically of a lonelysandwich style video like Adam did for Everdyday. Or even one of those animated paper ones that Google used to do.

Have your web site evangelize your product better at launch, for the users benefit. Don't just ignore it because you're already getting funding and press.

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