They do, and they therefore have an incentive to do better than other news organizations. But the general media landscape has become more biased and less reliable. Furthermore the fact that the public expects news to be delivered more quickly means that they have less room than they used to to hold a story for fact checking.

The result is that the NYT today is better than CNN is today, but they do not meet the same standard that they did 25 years ago. In fact they might not be better today than CNN was 25 years ago.

But I think the problem is that a lot of news publications have slowly become more and more biased, and they have cultivated specific audiences. Maybe because of the biases of their journalists, maybe because they are trying to cater to the outspoken, who might only be a small minority, maybe for some other reason. Thus the subscription model starts to fall apart when the people who want to support it shrinks, so you still might be engaged in clickbait and ragebait to try and grab people and bring them in to subscribe, or keep the people that like the type of clickbait and ragebait they publish. Unfortunately, you are likely getting more and more of one specific group.

I think this is a losing proposition because as you target a smaller and smaller part of the population, if you step out of line by publishing something that is against their world view, they will unsubscribe and take their money elsewhere. Look at what happened with the Tom Cotton oped in the NYT. The editor that approved that quit because of the outrage, and I wonder how many subscriptions they lost. If you think that oped was horrible, then why not post a rebuttal? Why is the mere act of publishing the opinion of a senator such a crime? I think this shows that the subscription model is not protecting against the degradation of the NYT in quality. If you had a wider user base, and appeal to a wide range of people, you could lose some subscriptions when putting out some controversial article, but it wouldn't cripple you.

Last quarter advertising made up about 27% of their total revenue (digital advertising was 13% of total), according numbers in this recent article - https://www.nytimes.com/2020/05/06/business/media/new-york-t...

yes, but saying otherwise would hurt the narrative that only tech can critique tech.

How much of a percentage of revenue is that subscription model vs ads, and how does that hold up to the historical split?