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(author here) i promise this is not an ad for Hey haha, have no affiliation with basecamp and wish i was that good at content marketing.

I am extremely doubtful.

It's kind of fishy this is the only comment OP responded to. And OP's other most recent comment was on a basecamp thread

You really don’t know DHH or BaseCamp. I can guarantee you that he has enough of a reach and platform not to engage in shady guerrilla marketing