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I suspect the behaviour described on reddit is only for the USA, or at least everywhere but not in Europe.

If that behaviour is observed in Europe I suspect they'll get the European Commission on their back pretty soon.

Anyone can confirm / deny my hypothesis?

Anecdotal data point: I live in the UK and I got this Edge advert when I updated my Windows VM a few days ago. I imagine Microsoft are hoping these tactics will gain them more permanent users (i.e. those who don't know any better) before European regulators belatedly catch up to them.

I encountered this in Ireland.

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