According to one of the comments at TC, the domain cost $350K. It's cool to see newer (and well-funded) startups going for non-"web 2.0" names, e.g. Path, and now Color.
You can't say the same for a similar amount of put into high end office furniture, for example.
webvan.com still exists as part of amazon.
pets.com points to petsmart.com
An untainted domain is an asset, which is why there are many squatted domains. A tainted domain is a liability.
It would also be interesting to see if searching for 'colour' in the respective app stores also brings you to 'color' so that they are truly interchangeable
Ironically in Color's case, they don't even ask you to login, so there's really no way to do that. Therefore, the $350K has gone towards a really expensive splash page.
Very important, given the crowded state of the App Store and the unorganized state of the Android Market.
This app will be spread among friends. If you want to install it, goto Color.com. Easy.
It seems that we share by sending links not by saying the name out loud.