> The new name will be announced in a few weeks once we’re ready, but we wanted to give everyone a heads up so it doesn’t come as a shock.

Uh, thanks for caring so much, but you could've just announced that when you are ready. "We are going to do something in a couple of weeks, we won't tell you what now, but we wanted to give everyone a heads up so it doesn’t come as a shock." is not very informative and sounds more like mockery.