Google Launches a Quarterly Online Magazine
newsgrange.com
newsgrange.com
The 'physical' copy of the magazine is inviting with attention clearly lavished on each page. The website, although nice, puts the text into a tiny little column with a few pull quotes and is identical for each article.
I just wish I could buy a physical copy of the print edition.
The problem is that the worst experience is front and center- an on screen emulation of something that's designed to be in print. To make things worse, it's not compatible with tablets.
The difference, I think, is that Apple was positioning itself against the monolith IBM, hence the "Different". Google is in a similar position today as IBM was back then (in being dominately huge). So maybe naming the magazine "Think Quarterly" makes sense after all.
It requires a login though.
The magazine would look wonderful on some heavy, high-gloss paper.