I managed to refit it with `<picture>` tags using WEBP as well as JP2. The latter was a great deal of trouble, it appears that "the community" (notably Gatsby and Contentful) are very happy to talk about the benefits of WebP but conveniently ignore that Safari is the most important mobile browser, and Safari desktop is not insignificant.
I bring this both to point out that there is a very valid reason to use WebP over JPEG — alpha blending — and that this entire field is still a gigantic mess.