It is surprisingly difficult to create a useful 15 minute video. Go ahead and be rich if you find it easy. It takes me about 8 hours to produce 15 minutes of truly information-packed video content. And it is not as re-usable as you think.
> if one were to skip all the chitchat
Many people need the social chitchat to feel OK. It is not a negative side of video conferencing, it is added value.
It is an added value for some, and it is a negative value for others.
Every minute that you're feeling great because of being "social" at work is a minute that someone else dreads, because they're feeling as if they were in a circus and would prefer to reserve being social for people they like spending time with, not the people they are forced to spend their time with.
This is the problem. Why does it matter if it takes 8 hours?
What this comment replies to talks about 4 hour meeting but just with 3 people it nets 3 hours saved as a collective (assuming all 3 watch the 15 minute video).
This past week there was an article on HN that talked about the benefits of written communication. The argument of effort to produce such "memos" was throughout the discussion but it is the very same as the conversation about video here.
I've seen this at multiple places that contributors don't want to put the upfront additional work for the collective benefit. Human nature at it's best, selfishness.
If it's truly collaborative, with each person contributing on the fly, then there's no way to make that 15 min video without all participants anyhow.
It matters because letting impatient people get rid of social conventions placing boundaries on their access to others' time is a dangerous thing to do, doubly so when the pretext for doing so is dumping responsibility for creating deliverables on small subsets of an org, which they will never be able to escape once the expectation is established.
The thing about synchronous is that the important people who refuse to read anything all have to sit in a chair and fidget at the same time to get the answers they want. There is no fiction that I will produce an artifact allowing me to disseminate information 1-to-M, and each important person enforces with the others that they can't interrogate me out-of-band and skip the meeting. There's only collective benefit if the document author can tell people "fuck you, read the memo." Otherwise, you're just spending hours putting up a sign-post for lazy people to bother you.
I think that's exactly the point. Makes someone think about what they want to say. At least only one person has to do it, rather than all the participants doing the same work in their heads.
Apparently at Amazon you have to write a document/essay before every meeting.
I think this aspect really needs more attention. Personally, I have never felt much need for much of social bonding at work but I am fully aware that many people have stronger desires in this area.
We ignore human psychology at our own peril. Even very technical people with low social requirements remain human and, more importantly, work with other humans that may have different needs.
i would consider that short!
the benchmark i have is 1 minute of video is 1 hour of production time.
So that would be 16 hours per minute of airtime, although admittedly that particular format was higher-than-average production quality.
I also have some personal experience producing scripted podcasts, and there I have about 0.5 hours per minute of airtime. It's a lot less work since I'm doing it as a single person and I don't have to care about video.
When you're saying "1 hour per minute" for video content, I actually find that incredibly efficient.
haha, i am only including editing of video (and may be the script). Not the research or anything like that.
The 1hr per minute is from professional editors for video production companies. it's like i, as a professional programmer, can probably get about 100 lines of debugged code per day, excluding thinking/research time.
And I never said chitchat isn't okay. I clearly said that this is part of why people do it. We have to realise that people sit at home, and can get very easily distracted. If you are an educator your goal should be to counter that by creating a clear structure. Let's say: 15mins of focused introduction, 20 mins on free chitchat, then watching a video collectively, then discussion about it, etc. This is what successful educators in our university do. If you don't structure it (e.g. I witnessed 4 hours of unstructured chitchat), you are exhausting everyone, and they would have gained more from just watching one youtube video on the topic.