One of the two scenarios (or perhaps a mixture of both) are more likely, and I lean towards #1:
1. Apple decreases the price of the Mac to stay aligned with gross margin targets. This likely has a significant upwards impact on revenue, because a drop in price like this opens new markets who can now afford a Mac, increasing market share, driving new customers to their services, and adding a layer of lock-in for iPhone-but-not-Mac customers.
2. Apple uses the additional budget per device for more expensive parts/technology. They are struggling to incorporate technologies like OLED/mini-LED because of the significant cost of these displays and this would help open up those opportunities.