I'm a classically trained chef who tends to specialize in bar food. I know more about the marketing, creation, and perception of food than you do— you're wrong.
McDonald's has very high quality preparation standards. Their ingredients and techniques were constructed to facilitate their high-speed, high-consistency process, but prevent them from incorporating things that the overwhelming majority of burger consumers prefer.
For example, the extremely fine grind on the meat, the thin patty, the sweet bread, the singular cheese selection, the inability to get the patty cooked to specification, the lack of hard sear or crust and the maillardization that accompanies it, etc. etc. etc. At a minimum, people prefer juicier burgers with coarser, more loosely-packed texture, usually cooked to lower temperatures (though this depends on what part of the country you're in,) and the flavor and texture differential from a hard sear, be it on a flat top or grill, and toasted bread.
For consumers who, at least at that moment, have a use case that requires their food be cheap, fast, and available, well we know who the clear winner is.
In my new career as a software developer and designer, I use apple products. I am willing to pay for the reliable UNIXy system that can also natively run industry-standards graphics tools without futzing around with VMs and things, and do all that on great hardware. There will always be people who aren't going to compare bits pushed to dollars spent and are going to be willing to spend the extra few hundred bucks on a device they spend many hours a day interacting with.
This isn't about perception at all— Apple products meet my goals in a way that other products don't. If your goals involve saving a few hundred bucks on a laptop, then don't buy one. I really don't understand why people get so mad at Apple for selling the products that they sell.