The information provided in this article is sparse; Yang discusses the vision of where this project was probably inspired by in his "Yang Speaks" podcast:

https://www.youtube.com/watch?v=RmNCVHcZp5s episode w/ Jaron Lanier (re: data unions, brokers, etc.)

https://www.youtube.com/watch?v=x-WuwG_fYJ4 pre-launch episode

Make sure to check out the FAQ and Privacy Policy of the project to get a better grasp of what legal framework and actions they are taking.