> Brin’s breakthrough research on page ranking by tracking user queries and linking them to the many searches conducted—essentially identifying “birds of a feather”
What is this talking about? I'd love to give the author a quick quiz on PageRank. (It's about the link structure of websites, not about queries. Google gave amazing results based on that, long before they had high query volume, that's how they got successful.)
The older I get, the more I realize how damaging Gell-Mann amnesia is. When you read an article making big claims, check the part that intersects with your specialty. If that part is lazy or dishonest, so is the rest of the article.