Because for a while they put a maximum on it instead.
At the time, netbooks were growing organically and could be had with 2 or 4 gigabytes un some cases, with Linux for less that the Windows version.
Microsoft countered this with cheaper versions of Windows that were limited to lower specs, such as 2 gb.
This was the so-called "starter edition" of XP and similar licensing programs for Vista.
The policies might have changed with Windows 10 (not sure), but the legacy remains.