Please turn this ship around, Phil Schiller
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Put the hardware and OS in the hands of different companies and let alternative software solutions spring up.
Edit. To the downvoters: neverminding the excessive tax, do you consider the toll on innovation this kind of gatekeeping causes? All the wasted human capital spent bending to this draconian ruleset?
All for access to general computing devices that the public uses. Stuff that used to be wide open, but that is now under lock and key.
This isn't fucking fair.
It's only the extreme minority of apps in the app store that couldn't be perfectly usable experiences on the web. Even moreso if developer momentum moved there on mobile.