Do-it-Yourself ASICs (2013)
analog.com
analog.com
That's true, but seems obvious, and I don't know of a practical general alternative for low volumes.
But sometimes it can't. Sometimes the opamp designers made choices I would not prefer for my circuits. To me it's funny how after all this time, I've only recently started to consider transistor-level design again. I suspect it's a deeper understanding of the tradeoffs than I had as a novice engineer. Or hubris, thinking I can do it better.
There absolutely isn't a practical alternative for low volumes, there's barely even one for medium volumes. There once were IC houses with semicustom parts - they had a variety of transistors, resistors and maybe a few (really huge bipolar) gates onboard, and you could design the metal layer, resulting in a single custom mask on an otherwise standard product. Actually, Astec still has one, Device Engineering offer one, but there's not a lot out there. This was always a niche business anyway.
So yeah, it does seem obvious that we should design from discretes, actually crawl into the boxes in our block diagrams and build the things in there from scratch. But it's funny how easy it can be to stop doing that, to just find a single chip/module that does it all. And it's been amazing to me how well the IC market has mapped out to what I have needed over the past several years. Every time I've tried to build something, I found I could just buy it. Eventually, you think "buy" before "build." For me, it's taken extra effort to consider "build" first anymore.
Just like the author found, it's fun, too. Just buying that ublox GPS chip is okay, but building the parts I need is cool.
I was just about to order it when I realised it might be cheaper on eBay. There a found an assembled board with the same amplifier for 56p with a minimum order of 5 pieces:- £2.80 post paid and ready to use - and four spare ready-made amps for future projects.
Beating the system is fun, too.
It's possible that there are more counterfeits, but I don't think the stuff off of $Auction_Site is likely (>50% chance) to be a counterfeit just because it's from $Auction_Site.
https://www.youtube.com/watch?v=02XtneCHnDA
Add in a price that's too good to be true and the odds go up.
And the other half of the message was to build it as a well-defined entity which can be proved by itself before it is used in its final application.
On topic: the article basically says you don't need your own asic since you can but whatever you need as discrete ICs from them??