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I agree. $1000 per month for 3 million impressions translates to a ridiculously low CPM. You could triple the amount to $3000 per ad slot per month to get a respectable CPM of $1, and you would still get advertisers easily. You should definitely try it out.

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Depends on the quality of traffic. I have a high volume image site that gets about 20 million page views a month on which I earn about $1500. Users usually don't spend more than 5-6 seconds on each page, so each ad impression has a very small value.

I am not sure of your background, but what would you consider a "normal" CPM for a general website that is not in a specialized vertical? I would think that CPM rates of $1.00 would still be pretty low and yet would create more revenue for WW.

Well, a 'normal' CPM for these kinds of display ads is whatever an advertiser is willing to pay, irrespective of the niche. I think he should experiment by bumping up the pricing and find the optimum point where his revenue is maximized.

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