My first recommendation as your pro-bono interim CTO: edit the meta description tag on http://cinecandy.com so it doesn't say "Capture email addresses with this coming soon template. Suitable for companies in a beta or pre-launch phase or anyone wanting to build an email list around an upcoming site or product/service," because that's what's showing up in the first result at http://www.google.com/search?q=cinecandy