The most famous loop: the Carnot Cycle

This is a false historical analogy wrongly applied to a vague case of "business loops". Neither Carnot nor Clausius defined entropy as "disorder", they defined it as a coordinate of thermal interaction since it became clear that temperature isn't a coordinate, but instead a potential. The "disorderliness" character of entropy as a thermodynamic parameter came later.

Anyone who uses entropy interchangeably with "disorder", "chaos", etc. might be interested in reading this: https://aapt.scitation.org/doi/10.1119/1.5126822

The term "disorder" is defined much less rigorously then "entropy".

> The second insight in here is that if you allow the ebb and flow of disorder, your loop can pass between high and low potential energy states a lot more efficiently.

Regarding these ideas of letting "chaos-entropy" prevail in your business for short period of times only to bring it back to order and use the effects of "potential energy variations" to get higher outputs... Sounds like an excerpt from a poorly written pseudo-management textbook purchased for $19.99 at an airport kiosk.

Just off the bat I can’t help but think the citric acid cycle is probably more famous?

(Just checked google, and it has 55,000,000 results for the former, and only 3,000,000 for „Carnot cycle)

Scientism is rampant in business thinking — especially physics envy.